This case generated little coverage, a story in Bloomberg, and a post on PharmaLot, but perhaps should have received more attention. Back...
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Showing posts with label Pradaxa. Show all posts
Showing posts with label Pradaxa. Show all posts
Monday, May 11, 2015
"Can't This be Avoided?" - How Corporate Marketers Manipulated a Clinical Research Report to Avoid "Undermining" Marketing Messages
Documents newly made public in the course of litigation about the drug Pradaxa show granular details about how clinical research may be mani...
"Can't This be Avoided?" - How Corporate Marketers Manipulated a Clinical Research Report to Avoid "Undermining" Marketing Messages
Rating: 4.5
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Sunday, May 10, 2015
Clinical Trial Prestidigitation - Making Old Data Look Worse So New Data Looks Better
Prestidigitation, also known as sleight of hand or legerdemain, is a form of stage magic which uses dextrous manipulation and misdirection ...
Clinical Trial Prestidigitation - Making Old Data Look Worse So New Data Looks Better
Rating: 4.5
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Thursday, May 7, 2015
Fool Me Twice? - Boehringer Ingelheim, Medtronic Settle Lawsuits Alleging Deceptive Marketing
It seems like it has been really quiet on the legal settlement front in the US, but maybe corporate executives wanted to wait until things c...
Fool Me Twice? - Boehringer Ingelheim, Medtronic Settle Lawsuits Alleging Deceptive Marketing
Rating: 4.5
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